Customers shop according to their lifestyle. Although people’s tastes and beliefs influence their purchases, sometimes the environment influences their buying behavior. So any indicator that affects the personality of individuals will also affect customer journey management. Advances in technology and changes in the market environment have led organizations to analyze customer behavior. Today, consumers determine what goods producers produce. Accordingly, the organization’s strategies are based on the amount of customer demand for goods.
These are the customers who can make the company successful by buying products or eliminate companies from the field of competition by ignoring low quality products, therefore, it is necessary to pay attention to the factors influencing the customers’ purchasing decision. The following factors are examined:
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The Brand Is Very Influential on the Purchase Intention
Basically, customers are looking for old branded letters that offer the right quality. They are less inclined to buy goods with serious brand names. Without wanting to be brand new, they go for brands that have been producing their products for years. Older letters have been able to gain the trust of customers over the years. If you are looking for a new brand to enter the market, you should study the strengths and weaknesses of your competitors and use them in your product so that you can gain a proper position among competitors and customers will want to buy your products.
Cost Value and Quality of Products
Customers only pay high amounts for products that are of high quality. Low quality products will not attract their attention even if it is placed in the best packaging. They will find a product if they are confident in its quality. The quality of the products will be the first word in the intention of customers to buy. They have to make sure they get the right quality product to pay for it.
Learn from the Shopping Experience of Others
Sometimes customers refer to the opinions of users or people who have used the product to buy products and compare different brands in this way. They go to people they trust and will only buy the product if they approve the product.
What Marketers and Sales Managers Should Follow
Manufacturers have to go to Book here to get new products to market. They can obtain logical information about the needs of customers that leads to their micro intent. They can consciously obtain the information they need to introduce a new brand or increase the price of a product from an old brand.
Biker, risk-taker, record lover, reclaimed wood collector and TDC honorary member. Acting at the crossroads of minimalism and elegance to craft an inspiring, compelling and authentic brand narrative. I’m a designer and this is my work.
